# OTOSAVER Brand story
We wanted to appear our wish for end user with our brand name when we naming it, and found stories regarding owl's meaning.
In many of places, owl have meaning for rich, luck and wisdom. These are exactly well-matching with our wish to pray for our end user by our products so we made a symbol of our brand OTOSAVER as owl.
Especially, our brand name #OTOSAVER is a neologism that we made to appear owl's eyes by a word 'OTO' and that's why our brand name is OTOSAVER.
The pronunciation of 'OTO' is very similar to a word 'Auto', and it also seems like owl's face in drawing point of view.
With these behind stories and meaning, we are very wish all our end users are remember what they already have their own familiar angel while driving or parking with our OTOSAVER products.
Most important thing is, to prevent accident in advance.
Of course, we do not want you to have any kinds of accident with your car but unfortunately if you have it in some moment, we would like to protect and support you just like your familiar angel.
That is all our OTOSAVER member's true heart for you.
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